DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
The Study on The Marketing Strategy for The Life Insurance Broker Company.
李梓林 , Masters Advisor:郝充仁 Co-advisor :李雅婷
繁體中文
DOI:
10.6846/TKU.2009.00483
人身保險 ; 保險經紀人 ; 行銷管理 ; 經營策略管理 ; life insurance ; insurance broker ; marketing management ; manage strategy administration


- Satisfaction, Market Share, and Profitability: Findings
連結: - from Sweden,” Journal of Marketing, 2003,Vol.19, pp 53-
連結: - Board of Governors of Federal Reserve System, July
連結: - 03. Malhotra, Naresh K.(1993), “Marketing Research,”
連結: - Library of Congress Cataloging, September 1999.
連結:
- 李健彰(2014)。保險經紀人於長期看護險之行銷研究。淡江大學保險學系保險經營碩士在職專班學位論文。2014。1-98。
- 李淑芬(2014)。行動軟體應用在保險行銷之探討。淡江大學保險學系保險經營碩士在職專班學位論文。2014。1-79。
- 王蕙玲(2010)。銀行保險客戶申訴影響因素之分析。淡江大學保險學系保險經營碩士在職專班學位論文。2010。1-80。
- 吳志明(2010)。應用品質機能展開法對保險業服務品質改善之研究。長榮大學國際企業學系(所)學位論文。2010。1-175。
- 鄭博文(2011)。產險業與人身保險經紀人合作推廣策略之研究-以X產險公司為例。淡江大學保險學系保險經營碩士在職專班學位論文。2011。1-113。