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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 134 ) 〈TOP〉
  1. 范惟翔、張瑞鉉與謝惠蓉(2008)。保險商品核心利益、企業形象與顧客價值對顧客承諾之影響關係研究。顧客滿意學刊,4(1),35-68。
    連結:
  2. 賴奎魁、翁順裕(2005)。保險也有專利嗎?政大智慧財產評論,3,(1)。
    連結:
  3. Aaker, D. A. & E. Joachimsthaler (2000). The brand relationship spectrum: the key to the brand architecture challenge. California Management Review, 42(4), 8-20.
    連結:
  4. Agustin, Clara & Jagdip S., (2005). Curvilinear effects of consumer loyalty determinants in relational exchanges. Journal of Marketing Research, 42 (1), 96-108.
    連結:
  5. Anderson, J. C. & Gerbing, D. W. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, 103(3), 411.
    連結:
Times Cited (2) 〈TOP〉
  1. 陳孝瑋(2013)。知識管理對金融業新產品績效之影響 -以顧客信任與產品特性為干擾變數。淡江大學企業管理學系碩士班學位論文。2013。1-101。 
  2. 李欣樺(2013)。品牌形象、商品設計組合對保險經紀人業務員銷售績效的影響-以激勵為干擾效果。朝陽科技大學保險金融管理系學位論文。2013。1-52。
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