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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 68 ) 〈TOP〉
  1. 李亦芳(2009)。〈台北市國中體育教師社會性別與工作壓力之相關研究〉。台北:國立師範大學體育學系碩士學位論文。
  2. 吳聲佶(2009)。〈臺灣街舞文化的社會意涵〉。台北:國立台灣師範大學運動與休閒管理研究所碩士論文。
  3. 林芳如(2010)。〈2008年總統電視競選廣告符號學分析〉。台北:國立台灣師範大學大眾傳播學系碩士班碩士論文。
  4. 林信宏(2003)〈運動廣告中的符號消費現象〉。嘉義:南華大學傳播管理研究所碩士論文。
  5. 陳志賢、蕭蘋(2007)。〈幸福家庭的房車:汽車廣告中所再現的理想家庭〉。台北:新聞學研究。
Times Cited (2) 〈TOP〉
  1. 徐佳苓(2016)。從內衣廣告看女性主義的影響。中原大學企業管理研究所學位論文。2016。1-119。
  2. 黃胤哲(2018)。廣告敘事效果初探-以IKEA約會二三事系列廣告為例。淡江大學大眾傳播學系碩士班學位論文。2018。1-69。
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