我國大學院校觀光教育發展及其招生策略之研究

黃郁婷

doi:10.6846/TKU.2012.00616

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我國大學院校觀光教育發展及其招生策略之研究

A study on the development of education for tourism and its strategies of recruiting students in the universities in Taiwan.

黃郁婷 , Masters　　Advisor：楊瑩　　

繁體中文 DOI： 10.6846/TKU.2012.00616

觀光教育發展；招生策略；觀光休憩； The strategies of recruiting students ； The development of tourism related education in universities ； Tourism

Abstract │ Reference (52) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Abstract:
  This study mainly, via adopting the methods of document analysis and interview, aims to explore the development of tourism education in universities in Taiwan and to analyze their methods of recruiting students in these departments. In order to understand the detailed strategies of recruiting students in the tourism related department, four universities, e.g. National Quemoy University, Chinese Culture University, Hsing Wu University and National Kaohsiung University of Hospitality and Tourism, are chosen as samples for this study.  
The main purposes of this study include:
1. To understand the development of tourism related education in universities in Taiwan.
2. To explore the crisis faced by the tourism related departments in different types of higher education institutions.
3. To understand the strategies of recruiting students in the relate departments in the four  universities chosen.
4. Based on the research findings, to propose suggestions to the related bodies for the reference of reform in the future.

The main conclusions of this study are :
1. Influenced by the economic development and the expansion of services business, tourism related education are provided not only in the sector of technological universities, but also in the sector of general universities in Taiwan.
2.The focuses of tourism related education in general universities and technological universities are different, the former put more emphasis on theoretical studies, and the latter, on the field experiences.
3. There are similarities in the development of the tourism related education among four universities chosen, but each of them has also developed their own characteristics, and 
their own unique strategies of recruiting students.
4. The decline of birth rate in recent years in Taiwan has resulted in the common difficulties of the recruitment of students in all of the four universities chosen.

Reference ( 52 ) 〈TOP〉

何珍、焦錦濮與陳詳衡（2008）。技職院校教育行銷招生策略之研究。商業現代化學刊，4(4)，51-59
連結：
李銘輝、林香君、洪久賢與劉元安（2005）。從英瑞餐旅高等教育之發展反思臺灣餐旅高等教育之發展。餐旅暨家政學刊，2(2)，229-243
連結：
李銘輝、林香君、洪久賢與劉元安（2009）。休閒高等教育評鑑標準與指標之研究。臺灣觀光學報，(6)，1-13
連結：
林國銘與黃曉筠（2008）。大專校院運動績優生單獨招生辦理現況之探討。大專體育，5(1)，104-120
連結：
林資凱(2009)。私立藝術類科高職招生策略之研究—個案研究。淡江大學管理科學研究所碩士論文，未出版，臺北
連結：

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