Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 70 ) 〈TOP〉
  1. 林志明譯(1997)。《物體系》,台北:時報。(原書Jean Baudrillard[1968].Le système des objets. Paris, Gallimard.)
  2. Fiske, J.(1995)《傳播符號學理論》。(張錦華譯)台北:遠流。
  3. Bocock, R.(1995)《消費》。(張君玫、黃鵬仁譯)台北:巨流。
  4. Baudrillard, J.(2000)〈消費社會與消費欲望〉,蔡崇隆譯〈[Jean Baudrillard]--歷史的終結者專輯〉,《當代》,第65期,48-71。
  5. 林儀慈(2003),《台灣沙發音樂文化中「時尚」操作現象之探討》。國立成功大學藝術研究所碩士論文。
Times Cited (11) 〈TOP〉
  1. 李亞珍(2014)。擬像與符號消費理論之應用─以南投「妖怪村」景區為例。淡江大學法國語文學系碩士班學位論文。2014。1-136。 
  2. 陳郁璇(2013)。平價品牌符號與形象建構之研究-以UNIQLO為例。淡江大學大眾傳播學系碩士班學位論文。2013。1-176。 
  3. 曾薏丞(2011)。文化消費空間-解讀「家」的意象:以無印良品與宜家家居之比較研究。淡江大學大眾傳播學系碩士班學位論文。2011。1-126。 
  4. 楊銘宸(2010)。誰的Live House - 解讀Live House之空間、音樂及參與者文化。淡江大學大眾傳播學系碩士班學位論文。2010。1-139。 
  5. 林思芃(2008)。現代「潘安」:男性保養品廣告之男性形象分析-以男性時尚雜誌為例。淡江大學大眾傳播學系碩士班學位論文。2008。1-137。 
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :