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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 145 ) 〈TOP〉
  1. 李政忠 (2004)。〈網路調查所面臨的問題與解決建議〉。《資訊社會研究》(6)
    連結:
  2. 沈孝思 (2006)。《品牌形象、知覺品質、知覺價值、顧客滿意與再購買意願之
    連結:
  3. 李正宇(2012)。《消費者對於快速時尚聯合品牌之態度對購買意願的影響-以消費者流行生活風格為干擾變數》。成功大學企業管理學系碩士論文
    連結:
  4. 李聖賢,林鴻洲,周明君 (2015) 。〈博物館文創商品共品牌評價因素之研
    連結:
  5. 林婉婷 (2008)。《折扣幅度、促銷方式與品牌知名度對消費者品牌評價及購買
    連結:
Times Cited (1) 〈TOP〉
  1. 楊敏(2017)。聯合品牌策略對企業品牌評價之影響-以快速時尚產業為例。中山大學國際經營管理碩士班學位論文。2017。1-112。
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