- 學位論文
臺灣影視動畫產業學習對象之研究∼以「喜羊羊與灰太狼」為例
Analyzing the Animation Industry in Taiwan: A Study of the Film “Pleasant Goat and Big Big Wolf”
並列摘要
As a teacher, it makes me further aware and sense the children fashion culture. After the China cartoon “Pleasant goat and big big wolf” was issued in Taiwan., it gradually becomes one of the most popular cartoon with elementary and junior students. Children culture industry in Mainland China is quite successful nowadays; however, in Taiwan, the lack of representative work should be concerned. This case study detailed the start-up and growth of the China cartoon “Pleasant goat and big big wolf”. Further, the present study aimed to examine the animation industry policy between China and Taiwan. Moreover, the marketing strategies regarding “Pleasant goat and big big wolf” were demonstrated and discussed. Data was collected through Literature Review and Secondary Data. The results of the study orientated the trend of animation industry in Taiwan and gave a direction for the afterward brand design.
參考文獻
延伸閱讀
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