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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 98 ) 〈TOP〉
  1. 4. 台灣經濟研究院,「2014台灣各產業景氣趨勢」,2013,頁331-339。
  2. 7. 吳騰彥.”虛實整合之消費行為模式之探討.”中正大學資訊管理學系暨研究所碩士班研究論文.2013年(2013):1-10
  3. 8. 李長群, 謝觀崢, and 吳奕亞. "行動商務的課程發展-大學的課程變化情況." 科學與人文研究 2.1 (2013): 65-76.
  4. 9. 李信興和劉常勇, "系統性「商業模式」之觀念架構",創業管理研究,第三卷第三期,(2008):119-145。
  5. 11. 林意玲(2003)。新聞深度採訪報導。基督教論壇報社內訓練。
Times Cited (3) 〈TOP〉
  1. 黃珮婷(2015)。消費者使用行動APP進行金融商品交易意願之研究。淡江大學資訊管理學系碩士在職專班學位論文。2015。1-71。 
  2. 鄭博仁(2015)。台灣地區金屬資源再生產業-以A公司為例。中央大學管理學院高階主管企管碩士班學位論文。2015。1-65。
  3. 陳麗妃(2017)。APP品質認知對消費者體驗價值的影響 -促銷活動與限制性促銷為干擾變數。淡江大學企業管理學系碩士在職專班學位論文。2017。1-111。
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