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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 73 ) 〈TOP〉
  1. 2.王信力(2011),「台灣保險經紀人公司合併的機會與挑戰—從保險經紀人管理規則2011年修訂版探討」,國立中央大學管理學院高階主管企管碩士班碩士論文。
  2. 17.馬好聰(2006),「以行銷組合觀點分析銀行業分支機構保險業務之經營」,國立成功大學管理學院Executive M.B.A碩士論文。
  3. 18.許瓊丹(2009),「消費者購買行為與顧客滿意度之研究-以台灣地區自行車使用者為例」,國立成功大學統計學研究所碩士論文。
  4. 26.陳彥豪(2004),「台灣標竿型財富管理銀行競爭策略之研究」,義守大學工業工程與管理學系碩士論文。
  5. 31.黃郁穎(2008),「我國壽險業經營財富管理業務之初探」,淡江大學保險學系保險經營碩士在職專班碩士論文。
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