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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 102 ) 〈TOP〉
  1. 6.李正文、劉晏尚(2007)。網際網路特性與顧客關係之研究─以服務業為例。顧客滿意學刊,第3卷第1期,頁25-60。
  2. 7.李城忠(2006)。健身俱樂部關係品質對顧客忠誠度影響之探討─台中地區健身俱樂部之實證研究。運動休閒管理學報,第3卷第1期,頁20-41。
  3. 9.杜更新(1999)。國內電信事業服務品質與顧客滿意度之研究─以中華電信公司為例。元智大學管理研究所,碩士論文。
  4. 10.林隆儀、簡任群(2004)。服務品質、關係品質、關係價值與顧客忠誠度的關係之整合分析—以行動電信產業之消費者為例。真理財經學報,頁73-112。
  5. 18.陳林鴻(2009)。服務品質、關係品質、顧客滿意度與忠誠度影響關係之研究─以臺北市市民運動中心為例。國立臺灣師範大學體育學系,碩士論文。
Times Cited (1) 〈TOP〉
  1. 朱美華(2017)。客服人員之服務品質對顧客行為意向影響之研究-以中華電信為例。淡江大學企業管理學系碩士在職專班學位論文。2017。1-61。
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