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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 116 ) 〈TOP〉
  1. 王志源(2008)。體驗行銷要素、體驗價值與涉入程度對中華職棒觀眾再購意願之影響(未出版之碩士論文)。國立臺灣師範大學,臺北市。
  2. 王韻(2008)。以 P-O-X 平衡理論衡量年輕人對代言人特質、廣告態度與服飾屬性間的關係-以服飾品牌為例。高雄師大學報,25,29-50。
  3. 李天蛟(2000)。世代別於品牌個性認知與品牌關係型態差異性之研究:產品類別與自我形象干擾效果之探討(未出版之碩士論文)。元智大學,桃園市。
  4. 李英瑋(2001)。國內綜合型運動網站使用者滿意度之研究(未出版之碩士論文)。國立臺灣師範大學,臺北市。
  5. 李紋玲(2009)。網路書店服務品對滿質意度及購買意願之關係-以臺北市網路書店為例(未出版之碩士論文)。大同大學,臺北市。
Times Cited (5) 〈TOP〉
  1. 郭皖婷(2014)。以VRIO架構探討美醫中心經營陸客來台從事醫療觀光之優勢。中原大學國際經營與貿易研究所學位論文。2014。1-65。 
  2. 陳致寧(2013)。美容醫學醫師放棄原專科之因素探討。臺灣大學健康政策與管理研究所學位論文。2013。1-106。 
  3. 陳氏清蓉(2015)。服務品質、體驗行銷、體驗價值、客戶滿意度與客戶忠誠度關係之研究:以河內餐廳為例。逢甲大學企業管理學系學位論文。2015。1-95。 
  4. 鄭淑華(2013)。我國醫學美容產業發展之研究。中興大學國家政策與公共事務研究所學位論文。2013。1-128。
  5. 陳勇男(2017)。國內醫學美容器材供應商如何提升服務品質?。中原大學企業管理研究所學位論文。2017。1-124。
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