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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 128 ) 〈TOP〉
  1. 王郁雯(2010),「應用計劃行為理論探討吸菸青少年戒菸意圖及其影響因素-以南部某專科學校為例」,高雄醫學大學口腔衛生科學研究所碩士在職專班學位論文
  2. 張惠娟(2012),「有機商品消費者之態度、知覺行為控制、主觀規範對購買意圖影響之研究-以TPB 模式進行探討」,淡江大學碩士論文
  3. 張瑚娜(2012),「不同文化群體在購買綠色產品時之比較研究」,淡江大學國際企業學系碩士班碩士論文
  4. 張儀婷(2012),「有機商品購買行為之研究-以不同生態意識區隔」,淡江大學碩士論文
  5. 陳永南(2008),「消費者於有機棉產品的認知、動機對購買意願之影響」,國立中央大學碩士論文
Times Cited (4) 〈TOP〉
  1. 莊惟鈞(2016)。以顧客知覺價值探討網路插畫家與粉絲之關係品質對商品推薦影響之研究。淡江大學資訊管理學系碩士班學位論文。2016。1-82。
  2. 黃聖期(2016)。有機農產品產品知識、知覺風險、知覺價值、購買意願影響之研究-以台中市消費者為例。朝陽科技大學休閒事業管理系學位論文。2016。1-121。
  3. 楊舒婷(2016)。以理性行為理論探討Line貼圖購買意圖之研究。朝陽科技大學休閒事業管理系學位論文。2016。1-105。
  4. 王玉亭(2017)。綠色美妝保養品購買意願之研究-TPB模型觀點。淡江大學國際企業學系碩士班學位論文。2017。1-151。
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