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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 73 ) 〈TOP〉
  1. 1. 王榆婷(2008),消費者對品牌結盟產品的評價:產品類別關聯性與品牌形象契合度的影響,臺灣大學心理學研究所碩士論文。
  2. 2. 朱章翰(2010),非典型品牌延伸策略對品牌外溢效果之研究,淡江大學企業管理學系碩士論文。
  3. 4. 宋瑜婷(2010),品牌策略、品牌形象、品牌權益與品牌績效之研究–生活用品產業實證,臺北科技大學商業自動化與管理研究所碩士論文。
  4. 6. 林育民(2008),以消費者觀點為基礎的品牌聯想與品牌忠誠度關係之研究-以中華職棒為例,臺灣大學國際企業學研究所碩士論文。
  5. 9. 耿蓓(2008),不同類型品牌聯盟間之消費者品牌評價對於聯合品牌態度及購買意願之影響-以NIKE 作為主品牌為例,成功大學企業管理學系研究所碩士論文。
Times Cited (1) 〈TOP〉
  1. 羅以真(2015)。“有粉絲專頁就是名人品牌嗎?”網路圖文創作家成名歷程之探究。淡江大學國際企業學系碩士班學位論文。2015。1-115。 
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