少子女化現象下桃園巿高中職校經營策略對招生績效之影響

朱志成

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少子女化現象下桃園巿高中職校經營策略對招生績效之影響

A Study on the situation of Low Birth Rates, the Influences of Management Strategies on Recruiting Students Achievements in Taoyuan Senior High Schools

朱志成 , Masters　　Advisor：洪啟昌　　

繁體中文

少子女化；學校經營策略；招生績效； low birth rates ； management strategies ； recruiting students Achievement

Abstract │ Reference (111) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Abstract:
The purpose of this study was to realize the current status and analyze the different background variables for management strategies and recruiting student achievements in Taoyuan senior 
high schools.  Moreover, the relationship and the influences of management strategies on recruiting student achievements were also discussed.
A self-designed questionnaire was used and distributed to the teachers or staff in Taoyuan senior high schools”.  To carry out sampling and testing the questionnaire, 370 copies were sent with 329 valid returns at response rate of 89%.  The collected data were analyzed by descriptive statistics, independent sample t test, one-way ANOVA analysis, and Pearson product-moment correlation etc. The results of this study shown as follows:

1. The current status of management strategies of Taoyuan senior high schools was above average.
2. The current status of recruiting student achievements of Taoyuan senior high schools was above average. 
3. There were significant differents among teacher’s gender, degree in administrators and scale, attribute, classification, history of Taoyuan senior high schools.
4. There were significant differents among teacher’s gender, education and scale, attribute, classification, history of Taoyuan senior high schools.
5. There is a highly significant correlation between the impact of management strategies and recruiting student achievements. Besides, the management strategies is a good predictor of recruiting student achievements.

Finally, based on the research results, suggestions were proposed for educational and administrative institutions, senior high schools and future research for references.

Reference ( 111 ) 〈TOP〉

石碧玉（2010）。桃園縣國民小學學校創新經營與學校組織文化關係之研究（未出版之碩士論文）。國立台北教育大學，臺北市。
連結：
江榕櫻（2011）。少子化衝擊，學校行銷作為對家長教育選權關係之探討－以基隆市國民小學為例（未出版之碩士論文）。國立臺北教育大學，臺北市。
連結：
伍嘉崎（2008）。台北市私立高職教師因應少子化之意見調查研究（未出版之碩士論文）。國立臺灣師範大學，臺北市。
連結：
李心華（2007）。從學生觀點探討私立高職招生行銷策略成效之研究（未出版之碩士論文）。國立台北科技大學，臺北市。
連結：
何金針、唐璽惠（2006）。少子化趨勢對幼稚園經營之衝擊及因應策略。學校行政，43，242-252。
連結：

Times Cited (1) 〈TOP〉

黃筠雅(2017)。應用層級分析法探討高中職學生選系因素--以南部某私立大學進修部為例。義守大學工業管理學系學位論文。2017。1-70。

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