DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link
「
https://doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
https://doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing a document with a DOI, the DOI permanent URL should always be presented (if using APA or Chicago format, present https://doi.org/DOI number). If using a citation format that does not specify DOI, the DOI permanent URL should still be presented as a priority.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
影響電子商務購買行為之探討-以中國大陸淘寶網、新加坡蝦皮購物為例
Influence of e-commerce consumer behavior - case study of China’s Taobao and Singapore’s Shopee
劉玉婷 , Masters Advisor:李志強 Co-advisor :蔡青蓉
繁體中文
電子商務 ; 顧客滿意度 ; 再購買意願 ; 顧客忠誠度 ; 消費者行為 ; 淘寶網 ; 蝦皮購物 ; E-commerce ; Customer satisfaction ; Repeated purchase intention ; Customer loyalty ; Consumer behavior ; Taobao ; Shopee


- 論文期刊
- 1. Rankit Kumar著;胡龍騰、黃瑋瑩、潘中道譯,研究方法:步驟化學習指南(台北市:學富文化,民89年),頁130。
- 2. 王佩涵(2016),「跨境電商的經營研究-以淘寶網為例」,東吳大學國際經營與貿易學系碩士班 貿易金融組碩士論文。
- 3. 王根瓊、沈芳汶、彭文珊、龔世芬(未知)《教育研究法-個案研究法》。 (http://s16.ntue.edu.tw/flame/teachers/fen/ )(2019.11.25)
- 4. 邱皓政(2019)《量化研究與統計分析》(六版):SPSS與R資料分析範例解析