stands for Digital Object Identifier
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ） 。
- 3. 林育則（2001），廣告效果測試之研究，國立政治大學企業管理學系碩士論文。
- 6. 吳明隆（2007），SPSS統計應用學習實務：問卷分析與應用統計，第三版，台北：知城數位科技股份有限公司。
- 1. Assael, H. (1992), Consumer Behavior and Marketing Action, 4th ed., PWS-KENT Publishing.
- 2. Banerjee, S. and E. Iyer (1993), “Anatomy of Green Advertising,” Advance in Consumer Research, Vol.20(1), pp.494-510.
- 3. Banerjee, S., C. S. Gulas and E. Iyer (1995), “Shades of Green: A Multidimentisional Analysis of Environmental Advertising,” Journal of Advertising, Vol.24(2), pp.21-31.
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