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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 55 ) 〈TOP〉
  1. 17.黃文村(2001),「消費者生活型態與促銷活動對於品牌忠誠度之影響-以臺灣地區印表機消費者為例」,國立台灣科技大學管理研究所碩士論文。
  2. 1.Aaker, D.A.(1991), Managing Brand Equity:Capitalizing on the Value of Brand Name, N.Y.:Free Press.
  3. 2.Aaker, D.A. & Erich Joachimsthaler(2000), Brand Leadership, N.Y.:Free Press.
  4. 3.Allenby, Gerg M. & Lenk, Peter J.,(1995), “Reassessing Brand Loyalty, Price Sensitivity, and Merchandising Effects on Consumer Brand Choice”, Journal of Business & Economic Statistics, Vol.13, pp.281-289.
  5. Advertising Research, Vol.32, No.6, p.8.
Times Cited (2) 〈TOP〉
  1. 呂朝勳(2008)。醫院之服務品質、企業形象、顧客滿意度與忠誠度關係之研究。淡江大學管理科學研究所碩士班學位論文。2008。1-125。 
  2. 蔡承修(2007)。口碑傳播與運動商品購買行為關係之研究-以臺北市大學生為例。臺灣師範大學運動與休閒管理研究所學位論文。2007。1-142。
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