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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
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Reference ( 78 ) 〈TOP〉
  1. 2.廖若筠(2006),消費者線上投保意圖關鍵因素之研究,行銷評論,2006 年春季第3 卷第1 期。
    連結:
  2. 5.Gregory A. Maciag著,The Business Information REVOLUTION,2005年。
    連結:
  3. 33. 保德信國際人壽保險股份有限公司http://www.prulife.com.tw
    連結:
  4. 36. 大都會國際人壽保險股份有限公司 http://www.metlife.com.tw
    連結:
  5. 一、 論文部分
Times Cited (7) 〈TOP〉
  1. 張純嘉(2015)。壽險業之多元行銷通路與再購行為之研究。淡江大學保險學系保險經營碩士班學位論文。2015。1-125。 
  2. 彭信翔(2015)。中國大陸壽險市場行銷之分析:以網路行銷為例。淡江大學中國大陸研究所碩士班學位論文。2015。1-163。 
  3. 崔婷茹(2014)。兩岸網路保險商品及行銷之研究。淡江大學保險學系保險經營碩士班學位論文。2014。1-102。 
  4. 吳丞于(2012)。從消費者特性研究汽車強制責任險之行銷通路。淡江大學保險學系保險經營碩士班學位論文。2012。1-78。 
  5. 宗大涵(2011)。台灣民眾對網路保險之認知研究。淡江大學保險學系保險經營碩士班學位論文。2011。1-182。
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