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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 212 ) 〈TOP〉
  1. 周承葦(2011)。《透過廣告策略建立企業形象之可行性研究-以Benetton班尼頓廣告的社會議題為例》。樹德科技大學應用設計研究所碩士論文。
  2. 易之新譯(2003)。《存在心理治療(上冊)》。台北:張老師。(原書:Yalom ,I.D.〔1980〕. Existential psychotherapy.)
  3. 紀政安(2009)。《花蓮縣國小高年級學童健康概念及健康行為之研究》。台北教育大學生命教育與健康促進研究所碩士論文。
  4. 施霈蓮(2008)。《觀光產業之廣告訴求對廣告效果之研究》。淡江大學國際貿易系國際企業學研究所碩士論文。
  5. 翁望回(1987)。《企業正當性之實證研究:社會責任的觀點》。政治大學企業管理研究所碩士論文。
Times Cited (1) 〈TOP〉
  1. 姚芃(2013)。震撼性廣告之平面表現建構。臺中科技大學商業設計系碩士班學位論文。2013。1-150。 
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