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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 40 ) 〈TOP〉
  1. 9.林珊如(2011)。手機促銷方式與折扣幅度對品牌形象改變與購買意願之影響-以行動通訊產業為例,國立成功大學電信管理研究所碩士。
  2. 11.林清弘(2013),台灣消費者對有機食品認證標章的懷疑論之研究,淡江大學國際企業學系碩士班碩士論文。
  3. 12.林諄宜(2014)。價格折扣幅度、商品名稱創意度與品牌知名度對知覺價值和購買意願的影響-以口感創意飲品專賣店為例,淡江大學國際企業學系碩士班碩士論文。
  4. 15.張朝筌(2012)。網路書店使用態度與促銷關係探討─以現金折扣與電子折價券為例,國立成功大學企業管理學系碩博士班碩士論文。
  5. 16.張慧萍(2011)。促銷模式對消費者促銷知覺價值與購買意願之研究,淡江大學企業管理學系碩士在職專班碩士論文。
Times Cited (1) 〈TOP〉
  1. 張博勛(2017)。探討線上遊戲使用者消費行為分析—以英雄聯盟為例。義守大學資訊管理學系學位論文。2017。1-72。
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