Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 75 ) 〈TOP〉
  1. 2. 王淑婷(2005),產品品質口碑對消費者品牌形象、品牌態度及購買意願之影響-以化妝品產業為例,淡江大學管理科學研究所。
  2. 6. 周立軒(2005),網誌的使用者與使用行為之研究,元智大學資訊傳播所。
  3. 7. 周鼎鈞(2005),顧客知覺價值、滿意度、忠誠度與轉換成本間的關係之研究,淡江大學管理科學研究。
  4. 2. Arndt, J. (1967) . Role of product-related conversation in the diffusion of a new
  5. product. Journal of Marketing Research, 4,291-295.
Times Cited (9) 〈TOP〉
  1. 項俊仁(2009)。圖文創作之部落格行銷個案研究。中原大學商業設計研究所學位論文。2009。1-114。 
  2. 曾淵泰(2007)。影響部落格經營之研究–以期望理論觀點。中原大學資訊管理研究所學位論文。2007。1-85。 
  3. 劉依婷(2007)。線上表演:部落格作者網絡關係對網路書寫的影響。元智大學資訊社會學研究所學位論文。2007。1-166。 
  4. 高嘉隆(2008)。從劇場理論觀點探討web2.0次文化-以「無名小站」為例。臺灣大學國際企業學研究所學位論文。2008。1-111。 
  5. 戈立秀(2007)。部落客之資訊蒐集與分享行為之研究。臺灣大學圖書資訊學研究所學位論文。2007。1-231。 
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :