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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 108 ) 〈TOP〉
  1. Aaker, D. A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York: A Division of Macmillan, Inc.
    連結:
  2. Anderson, E.W., C. Fornell and D.R. Lehmann (1994), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden,” Journal of Marketing, Vol. 58, pp. 53-66.
    連結:
  3. Anderson, J. C. and D. W. Gerbing (1988), “Structural equation modeling in practice: A review and recommended two-step approach,” Psychological Bulletin, Vol. 103, pp. 411-423.
    連結:
  4. Arjun, C. (1999), “Does brand loyalty mediate brand equity outcomes?” Journal of Marketing Theory and Practice, Vol. 7 (2), pp. 136-146.
    連結:
  5. Bearden, William O. and Jesse E. Teel (1983), “Selected Determinants of Consumer Satisfaction and Complaints Reports,” Journal of Marketing Research, Vol. 20, pp. 21-28.
    連結:
Times Cited (11) 〈TOP〉
  1. 周美馨(2011)。購物環境影響購買意願─以購物心情為中介變數。淡江大學國際企業學系碩士班學位論文。2011。1-107。 
  2. 施霈蓮(2009)。觀光產業之廣告訴求對廣告效果之研究。淡江大學國際貿易學系國際企業學碩士班學位論文。2009。1-79。 
  3. 林盈然(2008)。私立高職品牌形象與顧客滿意度相關之研究。淡江大學會計學系碩士班學位論文。2008。1-114。 
  4. 陳明献(2008)。青少年色彩化?菻~品牌忠誠度之研究---以台北縣、市高職女生為例。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2008。1-79。 
  5. 呂雪玉(2014)。台灣番茄產業之產銷分析-以台南市為例。臺灣大學農業經濟學研究所學位論文。2014。1-97。 
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