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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 403 ) 〈TOP〉
  1. 1. 吳昕嶽(2008)。新產品活動傳播對品牌權益與購買意願之影響—以Sony筆記型電腦(VAIO)為例(未出版之碩士論文)。國立政治大學,台北市。
  2. 2. 李豪、黃孟慧、張家銘(2009)。Aaker消費者品牌權益量表之實證研究。休閒暨觀光產業研究,4(2),96-111。
  3. 6. 洪詩婷(2009)。網路購物中消費者信任與承諾對再購意圖影響之研究(未出版之碩士論文)。國立台北大學,台北市。
  4. 8. 胡智欽(2011)。關係行銷、顧客知覺價值與顧客再購買意願的關聯性之研究(未出版之碩士論文)。長榮大學,台南市。
  5. 10. 許偉良(2004)。服務品質、知覺價值、忠誠度與多樣化搜尋因果關係之研究:以溫泉旅館為例。(未出版之碩士論文)。國立台灣大學,台北市。
Times Cited (2) 〈TOP〉
  1. 游涔琳(2013)。生活型態與個人消費現代性對中藥材 消費者顧客滿意度與再購意願之影響 -以產品信任為干擾變項。淡江大學企業管理學系碩士在職專班學位論文。2013。1-98。 
  2. 陳湘涵(2014)。消費者知識、促銷活動與消費者知覺風險對多樣化尋求的影響。中原大學企業管理研究所學位論文。2014。1-70。
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