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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 117 ) 〈TOP〉
  1. 林慶村(2005),「銀行業服務品質、企業形象、顧客滿意度與顧客忠誠度關聯性之研究」,朝陽科技大學企業管理學系碩士班論文。
  2. 梁定澎(2002),電子商務理論與實務。台北:華泰文化事業股份有限公司。
  3. 馮炫竣(2000),「消費者使用電子銀行之行為研究-以ATM、電話銀行及網路銀行為例」,元智大學管理研究所碩士班論文。
  4. 葉賀勤(2012),「以科技接受模型探討消費者之網路銀行使用意圖」,國立成功大學企業管理學系碩士班論文。
  5. 董峰呈(2008),「利用新混合模型探討影響消費者使用網路銀行行為意圖之實證研究」,國立成功大學企業管理學系研究所博士班論文。
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