競選網站在選舉中的運用－以2004年立法委員選舉為例

陳泓全

doi:10.6846/TKU.2005.00442

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競選網站在選舉中的運用－以2004年立法委員選舉為例

The Use of Web Site in the Election Campaign－ A Case Study of 2004 Legislator's Election in Taiwan

陳泓全 , Masters　　Advisor：劉淑惠　　

繁體中文 DOI： 10.6846/TKU.2005.00442

網際網路；競選網站；立委選舉； Online campaign ； internet ； legislator's election

Abstract │ Reference (97) │ Times Cited (5) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The main theme of this essay is the role and function of the campaign websites, which Candidates organize their websites to promote themselves in the legislature election in 2004. In the first part, I search the candidates who form the websites through internet to collect the data. And then I compare with their party affiliation , running identities, sex, location, and level to find that these factors would affect the  use of campaign websites, especially to find whether it will help the candidates achieve their goal and win the election or not.
Second, I focus on the characters which are provided by websites, including their functions of transforming and receiving messages, the use of fundraising and hire of volunteers. By application of entire meeting, I interviewed some legislative candidates who form campaign websites. By their experience and point of views about campaign websites, I would get more information of the functions of these factors.
According to the result of the local and aboriginal legislature election, there are 386 candidates run for election and 151 of them (39%) have formed the websites. It is obviously that many candidates willing to join on-line campaign. Major parties candidates are more active to form the websites than the independent or minor ones; the legislature candidates who run for re-election are more widespread than the ones running for the first time.
The frequency of voters who browse internet also influences the situation of forming websites. The larger voting area and higher class level, the more widespread the candidates form websites. Most candidates who establish the websites feel positive for them, and recognize website can appeal voters to visit and help voters to realize them forward. But the function of campaign website are still regard the most popular in transmitting messages to voters, other functions, such as fundraising or hiring volunteers need to wait and see.

Reference ( 97 ) 〈TOP〉

王泰俐（2003），誰的互動性網站？－－從2000年和2002年選舉看台灣選舉網站互動性概念的演進，新聞學研究，第77期，頁107-141。
連結：
王泰俐（2003），網路政治傳播的互動效果，選舉研究，第10卷第2期，頁93-134。
連結：
宋興洲（2003），論網路民主的理論與發展現況—網路民主是科幻小說？，全球政治評論，第3期，頁1-28。
連結：
陳建勳譯/Dan Gillmor著（2005），草根媒體，台北市：歐萊禮。
連結：
黃紀主持（2002），台灣選舉與民主化調查研究計畫：民國九十年立法委員選舉全國大型民意調查研究，行政院國科會專題研究計畫執行報告。
連結：

Times Cited (5) 〈TOP〉

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