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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 67 ) 〈TOP〉
  1. 2. 司徒達賢(1997),策略管理,台北:遠流。
  2. 9. 李靜芳(2002),「線上商業模式與網站類型關係之研究」,靜宜大學資訊管理系碩士論文。
  3. 23. 許進福(2001),「高科技產業建構知識管理系統關鍵成功因素之研究」,中原大學企業管理學系研究所碩士論文。
  4. 25. 黃俊英(1996),多變量分析,台北:中華經濟研究院。
  5. 30. 莊雅婷(2001),「虛擬社群之經營」,國立臺灣師範大學工業科技教育研究所碩士論文。
Times Cited (5) 〈TOP〉
  1. 劉峻銘(2012)。電子公文線上簽核推動與掌上型政府─以新北市政府為例。中原大學資訊管理研究所學位論文。2012。1-101。 
  2. 陳昱瑄(2009)。社交網路開放趨勢下台灣網路公司之競爭分析。臺灣大學資訊管理學研究所學位論文。2009。1-129。
  3. 尹潔茹(2011)。國民小學校長運用網路社群服務與品牌領導關係之研究 —以Facebook為例。政治大學教育研究所學位論文。2011。1-198。
  4. 李冠儀(2012)。網路創業的關鍵成功因素之探討。元智大學資訊管理學系學位論文。2012。1-198。
  5. 施沛佳(2015)。網路口碑、社群認同與網路安全對行動商務購買意圖之影響-以LINE行動通訊社交軟體為例。臺中科技大學企業管理系碩士班學位論文。2015。1-106。
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