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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 109 ) 〈TOP〉
  1. 3. Friedman, T. L. (1999). The Lexus and the Olive Tree. New York: Anchor Books.
  2. 4. Hensen, M. H., & Hurwize W. N. (1946). The problem of nonresponse in sample survey. Journal of the American Statistical Association, 41(236), 517-529.
  3. 7. Moncrief, W. C., & Cravens, D. W. (1999). Technology and the changing marketing world. Marketing Intelligence and Planning, 17(7), 329-332.
  4. 2. *王年正(2004)。台灣都會區保健食品消費者購買決策之研究。臺中健康暨管理學院經營管理研究所碩士論文,台中縣。
  5. 4. *王昭仁(2005)。網路商店物流服務品質之研究。靜宜大學企業管理研究所碩士論文,台中縣。
Times Cited (4) 〈TOP〉
  1. 王吉鎮(2012)。分析品牌形象與品牌個性影響消費者購買智慧型手機產品之動機。中原大學企業管理研究所學位論文。2012。1-95。 
  2. 許文寶(2009)。自我概念與品牌個性對品牌聯想及購買意願影響之研究。長榮大學企業管理學系(所)學位論文。2009。1-174。 
  3. 劉欣怡(2007)。影響國軍主計、財務人員現金收支會計管理系統知覺信念之因素探討-TAM理論之應用。崑山科技大學企業管理研究所學位論文。2007。1-66。 
  4. 王繼廣(2006)。品牌形象、品牌聯想、品牌個性對消費者購買意願之研究-以照相手機為例。淡江大學管理科學研究所碩士班學位論文。2006。1-88。
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