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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 64 ) 〈TOP〉
  1. 吳俊彥(2003),消費者行為,台北,高立圖書。
  2. 徐心怡(2000),消費者促銷知覺價值與促銷偏好程度之研究-產品類別干擾效果之探討,,元智大學管理研究所碩士論文。
  3. 許士軍(1987),管理學,台北:東華書局。
  4. 陳志鵬(2007),消費者生活型態、品牌知覺與購買動機關聯性之研究-以台灣汽車產業為例,崑山科技大學企業管理學系碩士論文。
  5. 曾宏鈞(2011),女性運動服裝消費者生活型態、促銷方式與消費者行為之研究—以臺北市百貨公司為例,國立台灣師範大學運動與休閒管理研究所。
Times Cited (1) 〈TOP〉
  1. 蕭毓婷(2015)。代言人可信度與品牌聯想對購買意願影響之研究—以知覺風險為中介變數。淡江大學國際企業學系碩士班學位論文。2015。1-117。 
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