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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 94 ) 〈TOP〉
  1. 6.朱柏穎(2011),「產品設計情感向度的傳達與決策分析模式」,大同大學設計科學學系博士論文。
  2. 7.吳漢中、吳品萱、林舒、楊文豪、連振佑、沈伯承、鄭智偉(2002),「文化創意產業概況分析調查」,財團法人國家文化藝術基金會研究報告。
  3. 11.李正凱(2009),「客製化商品發展策略之研究-以台灣手工高爾夫球鞋業為例」,國立成功大學管理學位,經營管理碩士學位學程碩士論文。
  4. 16.林明杰、陳基祥、李昱辰(2007),「品牌形象與產品設計對新產品開發績效影響之研究-以台灣精品獎得獎廠商為例」,中原企管評論,第五卷,第一期,65-86頁。
  5. 17.林恩盈(2010),「真實的虛假與虛假的真實」,廣告學研究,第三十三集,139-142頁。
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