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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 51 ) 〈TOP〉
  1. 3. 李靜芳、陳耀茂(2004)。以聯合分析探討消費者對速食麵屬性偏好之研究。東海大學企業管理研究所碩士論文。
  2. 11. 張文智、梁禺川(1998)。聯合分析法在筆記型電腦最佳化設計應用之研究。國立臺灣科技大學工商業設計系設計學報第3卷第2期。
  3. 12. 連敏秀(2004)。聯合分析法應用於市場區隔中最佳產品組合之研究-以行動電話為例。國立成功大學統計學系碩士班碩士論文。
  4. 13. 陳釧瑤(2008)。2008年美國行動通訊服務業者FMC佈局與新業務發展。台北:財團法人資訊工業策進會產業情報研究所。
  5. 15. 黃淑芬(2009)。2009年台灣電信市場發展現況分析。台北:財團法人資訊工業策進會產業情報研究所。
Times Cited (1) 〈TOP〉
  1. 王盡忠(2014)。選擇性產品搭售促銷對消費者選擇影響之研究。淡江大學企業管理學系碩士在職專班學位論文。2014。1-119。 
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