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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 82 ) 〈TOP〉
  1. 1. 王韻(2008)。以P-O-X 平衡理論衡量年輕人對代言人特質、廣告態度與服飾屬性間的關係-以服飾品牌為例。高雄師大學報教育與社會科學類,25期, 29-50頁。
  2. 4. 何雍慶、盧龍泉、李曄淳、呂佳茹(2006)。加盟者對加盟主價值認知之探討。致遠管理論叢, 1卷1期,23-35頁。
  3. 13. 施慧王民、林永森、劉冠佑、陳金輝(2009)。海域運動觀光吸引力、知覺價值與行為意圖之研究。休閒觀光與運動健康學報,2卷1期,75頁。
  4. 29. 廖冠宇(2008)。知覺品質、知覺價值、顧客滿意度與顧客忠誠度之研究-以冷藏咖啡為例。國立屏東科技大學農企業管理研究所,碩士論文。
  5. 35. 鍾嘉純(2009)。JeanBaudrillard符號消費理論及其教育蘊義。國立臺灣師範大學教育學系,碩士論文。
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