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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 53 ) 〈TOP〉
  1. 陳盈如(2011),品牌行銷與品質管理之成本效益模式的發展,淡江大學管理科學研究所碩士班碩士論文
  2. 黃朝祺(2011),企業社會責任與品質管理之成本效益模式的發展,淡江大學管理科學研究所碩士班碩士論文
  3. Anselmsson, J. and Johansson, U. and Persson, N. (2008), “The Penetration Of Retailer Brands And The Import On Consumer Prices—A Study Based On Household Expenditures For 35 Grocery Categories, “ Journal of Retailing and Consumer Services, Vol.15,No 1, 42-51.
  4. Beatty, S. E. and S. M. Smith (1987), “External Search Effort: An Investigation Across Several Product Categories,” Journal of Consumer Research 14 (1), 83-95.
  5. Brown, J.J. and Reingen, P.H. (1987), “social Ties and Word-of-Mouth Referral Behavior”, journal of Consumer Research, Vol.14, 350-362.
Times Cited (4) 〈TOP〉
  1. 黃春霖(2014)。智慧型手機之創新功能與科技接受性研究。淡江大學管理科學學系企業經營碩士在職專班學位論文。2014。1-101。 
  2. 吳俊達(2013)。銷售力自動化系統導入動態定價策略之研究。臺北科技大學管理學院經營管理EMBA專班學位論文。2013。1-63。 
  3. 賴俊穎(2013)。智慧型手機使用者行為對人際關係之研究-以大學生為例。朝陽科技大學工業工程與管理系學位論文。2013。1-76。
  4. 陳麗妃(2017)。APP品質認知對消費者體驗價值的影響 -促銷活動與限制性促銷為干擾變數。淡江大學企業管理學系碩士在職專班學位論文。2017。1-111。
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