Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 100 ) 〈TOP〉
  1. 周建亨,楊台寧,陳津美 (2010),「體驗行銷對顧客關係強度之直接與間接影響」,台大管理論叢,第20卷第2期,頁49-72。
  2. 邱宏彬,蘇建源 (2004),「一個可彈性支顧客關係管理與資料庫行銷之模糊RFM模型」,電子商務學報,第六卷第二期,頁149-173。
  3. 郭有志 (2012),「以服務行銷引導企業永續經營之研究-台灣某C個案公司為例」,國立中興大學高階經理人碩士在職專班論文,頁45-54。
  4. 黃峰蕙,洪瓈珍,陳秋蓉 (2011),「服務對象對於涉入、滿意度與忠誠度之間關係的影響」,商業現代化學刊,Vol.16,No.1, 頁125-148。 
  5. 劉宗其,吳立偉 (2008),「關係品質與顧客購買行為:決策不確定性的干擾及中介雙重角色」,中山管理評論,2008年三月號,第十六卷第一期,頁149-174。
Times Cited (1) 〈TOP〉
  1. 揭維恆(2017)。職場友誼因果關係觀念性模式之建構。淡江大學管理科學學系博士班學位論文。2017。1-114。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :