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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 78 ) 〈TOP〉
  1. 2. 朱隽緜 (2011)《品牌策略、銷售促進、品牌形象、品牌知名度與品牌績效之研究-以平價服飾零售產業為實證》中央大學管理學院高階主管企管碩士班碩士論文。
  2. 3. 李盈惠 (2012)《跨國行銷方法的文化導向分析》清華大學經營管理碩士在職專班碩士論文。
  3. 4. 洪乙禾 (2009)《台灣 3C 加盟連鎖業品牌定位之研究》亞洲大學經營管理學系碩士論文。
  4. 8. 陳郁璇 (2013)《平價品牌符號與形象建構之研究-以UNIQLO為例》淡江大學大眾傳播學系碩士班碩士論文。
  5. 15. 蔡曜光 (2011)《品牌形象與消費者涉入對購買行為之研究-以連鎖咖啡館為例》中央大學管理學院高階主管企管碩士班論文。
Times Cited (1) 〈TOP〉
  1. 陳柏源(2016)。全球化下的日本企業人力資源策略-以UNIQLO為例。淡江大學亞洲研究所碩士班學位論文。2016。1-108。
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