企業社會責任、企業聲譽、組織認同與員工忠誠關聯性之研究

陳俊傑

doi:10.6846/TKU.2013.00925

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企業社會責任、企業聲譽、組織認同與員工忠誠關聯性之研究

The Relationships among Corporate Social Responsibility, Corporate Reputation, Organizational Identification and Employee Loyalty

陳俊傑 , Masters　　Advisor：吳坤山　　

繁體中文 DOI： 10.6846/TKU.2013.00925

企業社會責任；企業聲譽；組織認同；員工忠誠； Corporate Social Responsibility ； Corporate Reputation ； Organizational Identification ； Employee Loyalty

Abstract │ Reference (92) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Because the environment of insurance industry is of a limited economic scale, the competition among the corporations in the insurance industry is intense. For on-going development, corporate social responsibility becomes the most important competitive weapon, in particular lawfulness, morality, and charitable responsibility towards society. Moreover, the corporation should take the social responsibility of stakeholder, for example: stockholder, staff, consumer, community, and government. The aim of this thesis is to discuss the relationships among corporate social responsibility, corporate reputation, organizational identification and employee loyalty based on the point of insurance sales. This research began by reviewing the relevant articles, and then the research framework and hypotheses were developed according to relevant theories. This research uses the questionnaire survey on insurance sales and analyzes 221 efficient samples by performing descriptive statistics, reliability analyze, validity analyze, and the Partial Least Square (PLS) of Structural Equation Modeling. After the empirical research, the major findings as follows:
1.	Corporation social responsibility has positive influence on corporation reputation.
2.	Corporation social responsibility has positive influence on organization identification.
3.	Corporation social responsibility has positive influence on employee loyalty.
4.	Corporation reputation has positive influence on organization identification.
5.	Organization identification has positive influence on employee loyalty.

Reference ( 92 ) 〈TOP〉

8. 周蕙穩(2012)。企業社會責任、組織認同與企業聲譽關聯性之個案研究。淡江大學會計學系碩士在職專班碩士論文。
連結：
12. 楊錦惠(2010)。企業文化、企業社會責任與組織績效關聯性之研究－以玉山金控為例」。淡江大學全球華商經營管理數位學習碩士在職專班碩士論文。
連結：
1. Allen, N. J. and Meyer, J. P.(1990). The Measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology, 63, 1-18.
連結：
2. Anderson, J. C. and D. W. Gerbing (1988). Structural equation modeling in practice: A review and recommended two-step approach, Psychological Bulletin, 13(3), 411-423.
連結：
3. Ashforth, B. E. and Mael F. (1989). Social identity theory and the organization. Academy of Management Review, 14, 20-39.
連結：

Times Cited (1) 〈TOP〉

宋慧芸(2015)。企業社會績效、組織人才吸引力、求職者應徵意圖之研究:以學生、上班族為研究對象。成功大學企業管理學系學位論文。2015。1-84。

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