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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 69 ) 〈TOP〉
  1. 7. 李彥廷 (2011),『台灣4G行動通訊產業行銷策略與評估分析-G公司個案研究』,中央大學資訊管理學研究所學位論文。
  2. 9. 邱紹一、洪福源、趙志揚 (2011),『消費者特質對手機行動上網抵制行為影響之研究-以功能障礙與心理障礙為干擾變項』,高雄師大學報,(30),57-75。
  3. 11. 林陽助、李宜致、林吉祥、林婉婷 (2009),『折扣幅度、促銷方式與品牌知名度對消費者品牌評價及購買意願之影響—以行動電話為例』,東吳經濟商學學報 (67), 1-46。
  4. 12. 林勤敏 (2009),『時尚消費心理分析-以新消費者的需求爲例』,明道通識論叢,(6),215-229。
  5. 26. 欒斌、李靜怡 (2004),『手機使用者對手機行動上網之創新抵制來源因素探討』,行銷評論,1 (1),21-36。
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