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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 126 ) 〈TOP〉
  1. 王振寰、瞿海源,《社會學與台灣社會》,台北:巨流,2009
  2. 翁秀琪,《大眾傳播理論與實證》,台北:三民,1998
  3. Asa Briggs, Peter Burke,《最新大眾傳播史》(A social history of the media : from
  4. Cowen, Tyler,《商業文化禮贊》,(In Praise of Commercial Culture)北京:商務,2005
  5. Featherstone, Mike,《消費文化與後現代主義》(Consumer culture and postmodernism),劉精明譯,南京:譯林出版社,2000
Times Cited (6) 〈TOP〉
  1. 李亞珍(2014)。擬像與符號消費理論之應用─以南投「妖怪村」景區為例。淡江大學法國語文學系碩士班學位論文。2014。1-136。 
  2. 施亞廷(2014)。美食評鑑的運作與影響:以法國《米其林》美食評鑑指南為例。淡江大學法國語文學系碩士班學位論文。2014。1-127。 
  3. 吳詩瑩(2013)。歐洲文化首都之城市文化再造:以法國里爾為例。淡江大學法國語文學系碩士班學位論文。2013。1-94。 
  4. 雷士弘(2012)。麵包消費品味研究:以高雄市長棍麵包為例(1990 - 2010)。高雄餐旅大學台灣飲食文化產業研究所學位論文。2012。1-184。 
  5. 蕭斐馨(2016)。台法美術展的合作模式:以2013年「莫內特展」為例。淡江大學法國語文學系碩士班學位論文。2016。1-112。
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