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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 57 ) 〈TOP〉
  1. 2. 王明昌(2004),不同百貨商場中營業據點的選擇分析-以家電業為例,成功大學工業資訊管理學系。
  2. 10. 彭秀玲(2004) ,連鎖加盟品牌價值關鍵因素與衡量模式之建構,雲林科技大學企業管理系。
  3. 13. 蕭淑芬(2003) ,連鎖加盟品牌鑑價之個案分析,雲林科技大學企業管理系。
  4. 2. Aaker, D. A. (1996), Building Strong Brands, New York: The Free Press.
  5. 5. Blackett, T., “ The Value of Brand, Marketing Intelligence & Planning, ” 1991,pp.27-35.
Times Cited (2) 〈TOP〉
  1. 宋長志(2010)。臺灣地區百貨業競爭策略形成之研究--以C公司為例。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2010。1-106。
  2. 莊惠鈞(2010)。品牌價值評價模型之研究─以臺灣自行車品牌為例。臺北大學企業管理學系學位論文。2010。1-77。
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