Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 72 ) 〈TOP〉
  1. 陳品山(1976)。於ACM Transactions on Database Systems上發表《The Entity-Relationship Model--Toward a Unified View of Data》。
  2. 黃聆怡(2008)。電子口碑效果與網路合購行為之研究。國立臺灣大學管理學院國企所碩士論文。
  3. Agrawal, R., Imielinski, T., and Swami, A., (1993). Mining association rules between sets of items in large databases. ACM SIGMOD Conference, Washington DC, USA, 254¬-259.
  4. Anand, K.S., and Aron, R., (2003). Group Buying on the Web: A Comparison of Price-Discovery Mechanisms, Management Science (49:11), pp. 1546-1562.
  5. Assael, Henry., (1992). Consumer Behavior and Marketing Actions, 4th Ed. MA: PWS-KENT.
Times Cited (5) 〈TOP〉
  1. 張筱可(2012)。約略集為基礎的關聯法則於網路消費者推薦機制與改變行為之研究。淡江大學管理科學學系碩士班學位論文。2012。1-160。 
  2. 張瑋玲(2011)。資料採礦於精品業需求鏈推薦機制探勘之研究。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2011。1-130。 
  3. 黃于真(2013)。運用統計與資料探勘方法進行顧客購買行為分析。長榮大學資訊管理學系(所)學位論文。2013。1-52。 
  4. 陳柏蓁(2011)。影響網路合購消費者之再購意願研究 ─ 以期望確認理論為基礎。長榮大學資訊管理學系(所)學位論文。2011。1-160。 
  5. 趙婉婷(2011)。應用文字探勘分析網路團購商品群集之研究 -以美食類商品為例。政治大學資訊管理研究所學位論文。2011。1-54。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :