探討網路社群成員背景與社群行為之相關研究-以iT邦幫忙為例

陳銘嵩

doi:10.6846/TKU.2013.00962

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探討網路社群成員背景與社群行為之相關研究-以iT邦幫忙為例

Explore the Background and Social Behavior of the Members of the Internet Community : a Case Study of iThelp.

陳銘嵩 , Masters　　Advisor：沈俊毅　　

繁體中文 DOI： 10.6846/TKU.2013.00962

網路社群；社群行為；社群成員背景；知識分享； Members of the Internet Community ； Social Behavior ； Members’ Backgrounds ； Knowledge Sharing

Abstract │ Reference (85) │ Altmetrics

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The development of technology and internet leads to a shift in the structure of social life, as well as influences and changes the lifestyle, relationships, information and knowledge sharing and forms of learning. Internet plays an important and critical role in our daily life as everything is digitalized. This includes food, clothing, accommodation, transportation, entertainment, information and communication, knowledge learning, books and cultural resources.
Along with the development of the Internet is the burgeoning internet communities that have no borders. Internet communities with different expertise have different members who have different backgrounds and therefore differ in their social behaviors. Research into the difference in the social behaviors between different internet communities can benefit the development, deployment and applications of these communities. The integration of internet communities into distance learning and supplementary teaching can also enhance social learning and narrow the gap between urban and rural areas.
The study used iThelp as a case study to explore the background and social behavior of the members of the internet community. Questionnaires were employed (N=302) to collect the data. Descriptive analysis, T-test and One-Way ANOVA were adopted to analyze the results. The conclusions are:
There is a difference in the distribution of members’ backgrounds between expert internet community and general internet community ; areas of expertise and reasons for joining internet community have an impact on the distribution of members’ backgrounds.
Expert internet community shows a high level of social behavior recognition while there is a significant difference in the social behavior between members with different backgrounds.
There is an association between motivation and social behaviors. Website management teams and members who are invited by friends to join internet community show a high level of social behavior recognition.
The results can enhance the understanding on the social behaviors of internet community and thus provide useful information for teachers and website management teams in the future.

Reference ( 85 ) 〈TOP〉

朱國明（2006）。網路社群社會資本與成員間助人行為之相關研究。資訊管理學報，14（3），169-202。
連結：
何俐安、廖芳君(2010)。探討多企業實務社群發展歷程之個案研究-以知識長交流會為例。商業學報，2(3)，161-181。
連結：
張雅涵（2006）。青少年資訊分享的態度。國立中央大學資訊管理研究所碩士論文，未出版，桃園縣。
連結：
陳紆芳（2004）。大學生參與虛擬社群動機之研究：以台北市兩所師院為例。國立台北教育大學教育傳播與科技研究所碩士論文，未出版，臺北市。
連結：
褚書良(2012)。虛擬社群使用者動機、信任與分享行為關聯性研究。淡江大學教育科技學系碩士論文，未出版，新北市。
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