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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 121 ) 〈TOP〉
  1. 何雍慶、盧龍泉、李曄淳、呂佳茹(2006)。加盟者對加盟主價值認知之探討。致遠管理論叢,1(1),23-35。
  2. 呂佳茹、涂嘉峪(2008)。運用關係行銷及社會交換理論建構影響加盟連鎖關係之模式-以加盟總部觀點為例。明新學報,34(1), 171-193。
  3. 林文進(2006)。連鎖加盟評估因素之研究-以童裝連鎖店為例(碩士論文)。國立中央大學高階主管企業管理研究所,桃園縣。
  4. 高端訓(2012)。企業社會責任對消費者購買意願影響之研究-品牌依附及品牌形象之中介效果(博士論文)。國立臺北大學企業管理學系,新北市。
  5. 常紫薇(2002)。企業組織運作之內在績效指標建立之研究–以一般系統理論為研究觀點(碩士論文)。中原大學企業管理研究所,桃園縣。
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