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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 83 ) 〈TOP〉
  1. 吳姿音,2014。以體驗行銷觀點探討體驗價值,顧客滿意度與忠誠度關係-以景觀餐廳為例,中州管理與人文科學學刊,第二卷第二期,71-96。
  2. 李貴連、嚴貞,2008。[五感] 設計模式之建構初探-以食品類包裝設計為例,設計研究,第八期,156-164。
  3. 周宏彥、段良雄,2004。考慮屬性門檻的多屬性效用方案評選模式,運輸計劃季刊,第三十三卷第一期,173-201。
  4. 莊修田、陳文麗,2003。空間印象,生活型態與忠誠度關係之研究-以星巴克為例,設計學研究,第六卷第一期,81-99。
  5. 許婷婷、馬敏元,2014。從台南小吃涉入程度探討食器對於味感的影響,感性學報,第二卷第一期,04-33。
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