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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 154 ) 〈TOP〉
  1. 余錦芳(民91)。顧客滿意與品牌忠誠度之相關研究—以汽車業為例。
  2. 林素蘭(民94)。顧客滿意度、品牌忠誠度對再購意願之影響─以汽車銷售業為例。中原大學企業管理學系碩士論文。
  3. 黃芳銘、楊金寶、許福生(民94)。在學青少年生活痛苦指標發展之研究。師大學報:教育類,50卷2期,97-119。
  4. (台灣區車輛工業同業公會)
  5. Aaker, D. A. (1991). Managing brand equity: capitalizing on the value of a Brand Name. New York: The Free Press.
Times Cited (3) 〈TOP〉
  1. 陳盈如(2011)。品牌行銷與品質管理之成本效益模式的發展。淡江大學管理科學研究所碩士班學位論文。2011。1-62。 
  2. 江家銘(2010)。服務品質、顧客滿意度及顧客忠誠度關係之研究-以台灣台北市天母地區百貨公司為例。淡江大學管理科學研究所碩士班學位論文。2010。1-91。
  3. 賴美儒(2011)。品牌體驗對顧客行為意圖之研究-以糕餅業的百年老店與非百年老店為例。臺北科技大學商業自動化與管理研究所學位論文。2011。1-102。
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