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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 99 ) 〈TOP〉
  1. 5.Li, C. & Bernoff, J. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Boston, MA: Harvard Business School Press.
  2. 7.Ryan, D. & Jones, C. (2009). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. London, UK: Kogan Page.
  3. 9.Scott, D. M. (2007). The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. Hoboken, NJ: John Wiley & Sons, Inc.
  4. 1.李達義(2000)。《好萊塢.電影.夢工廠》。台北︰揚智文化事業股份有限公司。
  5. 4.馮建三譯(2003)。《全球好萊塢》。台北:巨流圖書公司。(原書Miller, T., Govil, N., McMurria, J., & Maxwell, R.. [2001]. Global Hollywood. London: British Film Institute.)
Times Cited (6) 〈TOP〉
  1. 周禹彤(2015)。戰爭中的女人:近代戰爭電影中的女性研究。淡江大學資訊傳播學系碩士班學位論文。2015。1-131。 
  2. 蕭博元(2012)。電影行銷與品質管理投資之成本效益與模式的發展。淡江大學管理科學學系碩士班學位論文。2012。1-63。 
  3. 林鎮遠(2011)。探討facebook粉絲專頁代管業者之操作方式。臺北科技大學工業工程與管理系碩士班學位論文。2011。1-116。
  4. 黃志揚(2011)。facebook非官方粉絲專頁之經營研究-以某網路公司為例。臺北科技大學工業工程與管理系碩士班學位論文。2011。1-111。
  5. 陸霆剛(2012)。電影資訊社群網站中成員滿意度、口碑傳播對使用行為影響之研究。臺灣師範大學圖文傳播學系學位論文。2012。1-119。
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