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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 145 ) 〈TOP〉
  1. 1.王翠英(2013)。MV置入性行銷中的品牌聯盟效果之研究。淡江大學企業管理學系碩士在職專班,碩士論文。
  2. 3.朱隽緜(2011)。品牌策略、銷售促進、品牌形象、品牌知名度與品牌績效之研究-以平價服飾零售產業為實證。國立台北科技大學經營管理系碩士班,碩士論文。
  3. 5.卓俊豪(2011)。品牌形象、知覺價值與顧客滿意度及品牌忠誠度關係之研究:以台北、上海地區華碩品牌筆記型電腦為例。國立成功大學EMBA高階管理碩士在職專班,碩士論文。
  4. 7.林宏曄(2012)。智慧型手機新聞類APP之滿意度與購買意願研究-以《蘋果日報》為例。國立政治大學,碩士論文。
  5. 8.林良如(2005)。影響品牌全球化、當地文化象徵因素之研究。淡江大學國際貿易學系國際企業學碩士班,碩士論文。
Times Cited (3) 〈TOP〉
  1. 吳杰修(2015)。應用羅吉特模式與基因演算法探討最佳價格促銷組合策略之研究 - 以網路流行服飾網站為例。臺中科技大學流通管理系碩士班學位論文。2015。1-83。 
  2. 吳震威(2016)。線上串流音樂平台使用者對平台之購買意願-以KKBOOX與Spotify為例。臺灣大學新聞研究所學位論文。2016。1-78。 
  3. 徐振家(2016)。地區品牌知名度、品牌形象與知覺價值對顧客滿意度之研究—以新屋農會新香米為例。屏東科技大學農企業管理系所學位論文。2016。1-144。
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