知覺價值對行動購物使用意圖影響之研究

巫瑋倩

doi:10.6846/TKU.2015.00840

18.206.14.36，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Business and Management > Master's Program, Department of International Business
Social Sciences > Management

Bibliography Management Tool

Related Links

Report an Issue

Purchase Single Articles

Download PDF

知覺價值對行動購物使用意圖影響之研究

A Study of the Impact of Perceived Value on the Usage Intention of Mobile Shopping

巫瑋倩 , Masters　　Advisor：張俊惠　　

繁體中文 DOI： 10.6846/TKU.2015.00840

行動購物；價格價值；社會價值；情感價值；滿意；使用意圖； Mobile Shopping ； Price Value ； Social Value ； Emotional Value ； Satisfaction ； Usage Intention

Abstract │ Reference (173) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

As the popularity of m-commerce services has grown, many people rely on mobile devices. Everyone has been gradually changing consumption patterns, so mobile shopping is predicted for future action a major trend in shopping pipeline. And want to make the shopping experience more valuable to meet consumer, and thus willing to shopping via using mobile devices. In addition, different consumer groups have different decision-making mode. Therefore, this study via price, social, emotional value and satisfaction to explore consumers’ usage intention of mobile shopping. And this study attempts to understand user's personal characteristics and related behaviors of using mobile shopping. Results not only bring out some suggestions for future research, and provide the attractive layout of mobile shopping for the vendors.
The research applied LISREL to assess if the theory. And after researching, there are three findings from the resarch:
(1) Consumers’ satisfaction about Mobile Shopping have a positive impact on usage intention in the Taiwan mobile shopping market.
(2) Consumers’ perceived emotional value about mobile shopping has the most important factor of usage intention in the Taiwan mobile shopping market.
(3) Consumers’ satisfaction about mobile shopping has the important mediation role of consumers’ perceived social and emotional value to usage intention in the Taiwan mobile shopping market.

Reference ( 173 ) 〈TOP〉

施妤姍。(2012)。來源國契合度與品牌形象對知覺品質、產品態度與購買意圖
連結：
曾薇之。(2010)。知覺價值、知覺風險對購買意圖影響之研究－以台灣消費者在
連結：
陶蓓麗 & 程瑞南。(2006)。網路購物顧客價值對顧客關係品質的影響之實證研
連結：
Ajzen, L., & Driver, B. L. (1991). Prediction of Leisure Participation from Behavioral, Normative, and Control Beliefs: An Application of the Theory of Planned Behavior. Leisure Sciences , 13, 185-204.
連結：
Anderson, R. E., & Srinivasan , S. S. (2003). E-Satisfaction and E-Loyalty: A
連結：

Times Cited (1) 〈TOP〉

曾淑萍(2016)。熟齡族行動購物的驅力與抑制因素研究。淡江大學企業管理學系碩士在職專班學位論文。2016。1-48。

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：