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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 56 ) 〈TOP〉
  1. 史靄琍 (2012),《侯孝賢與蔡明亮之後:台灣電影於法國行銷之研究分析》政治大學國際傳播英語碩士學程(IMICS)學位論文,新北市
  2. 何文程,林霖和簡志健 (2011),《奧斯卡得獎男女演員對電影票房收入效應之探討》,東海管理評論,第十二卷,第一期,151-186 頁。
  3. 郭宗麟 (2009),《網路口碑與產品銷售在時間動態上之研究》台北科技大學碩士論文,新北市
  4. 陳麒文 (2002),《顧客流失分析模式之個案研究-以臺灣H健康休閒俱樂部為例》臺灣體育運動管理學報,(5)
  5. 黃炳翔(2014),《口碑及季節性對於電影票房的影響-以美國電影票房為例》淡江大學管理科學研究所碩士班學位論文,新北市
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