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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 85 ) 〈TOP〉
  1. 吳泰毅(2005)。《線上╱線下溝通恐懼以及自我揭露話題之比較研究-以即時通訊為例》。世新大學口語傳播學研究所碩士論文。
  2. 吳盛光(2013年1月)。《高科技行銷溝通策略:社群媒體之運用》。國立政治大學商學院經營管理所系碩士論文。
  3. 李宗庭(2014)。《探討表情圖示對於使用者使用即時通訊軟體的忠誠度之影響》。國立中正大學資訊管理研究所碩士倫文。
  4. 洪佩玲(2009年8月)。《企業形象識別隻吉祥物公仔研究與設計》。國立臺灣師範大學美術研究所數位內容藝術創作與研發專長班碩士學位論文。
  5. 高淑悅(2008年1月)。《企業吉祥物與消費者品牌認知、態度偏好之相關性研究》。中原大學商業設計學系碩士學位論文。
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