壽險業務人員教育訓練態度與其教育訓練滿意度、認同度及績效關係之研究

王永才

doi:10.6846/TKU.2010.00917

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壽險業務人員教育訓練態度與其教育訓練滿意度、認同度及績效關係之研究

The study of the relationship among insurance agents’training attitudes, training satisfaction, training identification, and training performance

王永才 , Masters　　Advisor：洪英正　　Co-advisor ：張雍昇

繁體中文 DOI： 10.6846/TKU.2010.00917

壽險業務員；保險教育訓練；教育訓練態度；教育訓練滿意度；教育訓練認同度；教育訓練績效； insurance agent ； insurance training ； training attitudes ； training satisfaction ； training identification, ； and training performance

Abstract │ Reference (65) │ Times Cited (7) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The financial insurance and information are very prosperous in this era. There is no necessary to obtain insurance merchandise through the insurance agent channel now.
After the banking insurance well prosperous, the insurance agent is no longer using the traditional way just like favor insurance chain to achieve the individual or corporate required business achievement. As the insurance broker and insurance agent are so prevalent, so the only way is to spread out the difference between the others is to promote the personal profession. This is the effective way to obtain customers’favorable impression.
Therefore, the insurance corporation should establish the integrated and professional education and training programs to cultivate more professional insurance agent. Through the serious education and training courses, the insurance pioneer will accumulate strength rapidly and be able to serve more customers.
That’s why the importance of education and training are just like the lifeline of the insurance corporation. The well insurance education and training not just cost down the human resources fee, it's also increase the profit. Therefore, this study focus on the relationship among insurance agents’training attitudes, training satisfaction, training identification, and training performance. The insurance agent of both C company and N company are used to be the research objects. This study using statistics techniques to analyze the survey results such as multiplr regression,t-test, and one-way ANOVA and obtain the conclusion as follows:
1.	There are significant influences on training satisfaction and identification by agents’ training attitudes to corporation’s insurance education and training policy.
2.	There are significant influences on training satisfaction and identification by agents’ training attitudes to corporation’s insurance education and training policy by both N and C insurance companies.
3.	There are significant differencs on training attitudes, satisfaction, and identification between N and C insurance companies.
4.	There are significant differencs on training attitudes, satisfaction, and identification by different demographic variables of agents.
5.	There are significant differencs on training satisfaction, and identification by different performances of agents.

Reference ( 65 ) 〈TOP〉

行政院勞工委員會，中華民國職業分類典。
連結：
林俊毅、吳美連（2002），人力資源管理：理論與實務。臺北市：智勝文化公司。
連結：
張緯良（2003），人力資源管理，臺北市：雙葉書廊。
連結：
黃英忠（2003），人力資源管理，臺北市：三民書局。
連結：
潘韋汝（2006），影響壽險業務人員績效之因素，中央大學人力資源管理研究所碩士論文。
連結：

Times Cited (7) 〈TOP〉

Altmetrics

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