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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 139 ) 〈TOP〉
  1. 王其琳,2011,《部落格導入商品行銷之營運現況分析研究-以部落格廣告代理公司為例》,國立台灣師範大學圖文傳播學系碩士論文。
  2. 林俊昇、潘信穎,2006,《原品態度與延伸契合度對休閒農場品牌延伸評價與購買意願之整合性分析》,行銷評論,3(3),311-332
  3. 林隆儀、林岳民,2005,《廣告比較策略略與廣告訴求方式對購買意願的影響- 產品涉入之干擾效果》,企業管理理學報,65,1-30。
  4. 林怡君,2008,《美妝達人部落格商品置入探討 》。國立政治大學傳播學院碩士在職專班碩士論文。
  5. 邱于平,2009,《部落格口碑對消費者購買決策影響之研究》,國立台灣師範大學圖文傳播學系碩士論文。
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